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GlowCity sells premium glow sports products including basketballs, footballs, and soccer balls. After acquiring this brand, our goal was to apply a new look and feel quickly so we could get the new creative live on Amazon to start learning from it. To help this brand stand out amongst competitors, we applied a bright neon graphic that evokes movement, while highlighting the specifics of the product features. After going live, the product had a 352.68% increase in conversions over the previous month, and continues to out-perform competitors.