OneWest Manufacturing Partners

Uniting Brands Under OneWest

Originally known as Westbrook Manufacturing, the company faced a common challenge among multi-entity organizations. While each partner brand offered valuable services, customers often did not realize they were part of the same organization. The goal was to create a more cohesive identity that clearly connected each entity under one unified brand.

We led the renaming effort, introducing OneWest to reflect a collective of partners operating as a single, aligned organization. We then developed a new logo and flexible brand system that unified the individual brands while allowing each to maintain its distinct role.

Using this foundation, we created a suite of visual elements applied across signage, spec sheets, and marketing materials, making it easy to connect each partner back to OneWest.

The result was a more streamlined brand experience, giving customers a clearer understanding of available services and strengthening the company’s overall presence.