Saint Dominic Village

Shaping Community Through Light and Color

Saint Dominic Village sought to broaden its reach and welcome a more diverse community of residents while continuing to honor its Catholic roots. Offering a full continuum of care, including independent living, assisted living, and rehabilitation and nursing services, the organization wanted its brand to better reflect both the scope of its services and its openness to individuals of all backgrounds.

We developed a refreshed visual identity centered around a stained glass-inspired logo. This approach paid homage to the organization’s religious foundation through thoughtful symbolism, while maintaining a warm and approachable feel that resonates with a wider audience. The design strikes a balance between tradition and inclusivity, reinforcing a sense of care, comfort, and community.

To extend the concept, we established a photography style that echoed the qualities of stained glass through the use of soft, dappled light. This created a cohesive visual language that felt uplifting and human-centered, helping to bring warmth and dimension to the brand across touchpoints.

The result is a more vibrant and welcoming identity that reflects the full experience Saint Dominic Village provides, supporting their goal of connecting with a broader audience and attracting residents from all walks of life.